The UX of the next generation of cars

How will we experience the impact of semi and fully automated cars?

From the very beginning of this six-week project we worked hands-on with the client to turn our vision into a tangible demonstrator. Our engineers used projection mapping to free interior designers from the restriction placed on them by standardized displays and worked on new ways of enabling physical interaction inside of the car. Our visual designers created a seamless experience from approaching the car, traveling and leaving it again. 


We could help our client to create an experience prototype of the interior of the future that had the power to convince CXOs (Chief Experience Officer) to drive their vision further. As a physical object, tangible and audible but also embedded into a service infrastructure, we set a starting point for further iterations and, at some point, serialization.