We really wanted to get into the minds of the commuters on this one! We conducted qualitative user research by setting up study groups representing the different customer demographics. The research was conducted with a design-driven approach, which was enjoyable for the participants. This provided us with detailed and deep insights into the minds of the customer while on the go.
IXDS guided the study from the planning, the implementation, to evaluation very professionally. We felt very well-advised and it was obvious there was a very high level of expertise in the team.
Our research de-anonymized the customers’ needs and expectations, and pointed to where there was potential for innovation. In addition to proposing strategic consulting on the results, and following an ideation workshop, we effectively helped BVG lay a strong foundation from which innovative ideas will sprout.