We collaborated with a group of users to explore various private and sensitive fields and how they adapt their strategies to the digital world. The biggest obstacle is a perceived high barrier to the topic, while at the same time everyone feels the need to be more careful. We therefore developed an accessible but also actionable tour through the settings of Firefox OS.
The illustrated tour became a highly noticeable feature of the pending release of the next version of Firefox OS. The iconic illustrations and carefully crafted texts instantly received positive reviews throughout the web. It makes Mozilla’s strategy of putting knowledge and decision (back) into users’ hands tangible and credible.