2011

Clever UI to increase awareness of identity management benefits

Based on intense user research about identity concepts, we designed and prototyped the frontend (UX/UI) for a novel authentication technology.
NSN research developed an innovative technical solution to manage online identity profiles; however, they had a hard time communicating the benefits to their customers.
Approach

By applying the methods of co-creation we developed a dashboard to visualize the benefits of the solution. Furthermore, we added a feature to the solution which reminded users why it's beneficial to use the service.

Result

With our dashboard, presented at MobileWorld Congress 2011, NSN was able to convince large Telcos to subscribe to this technology.